Message in a 24Bottles: 7 pros of an italian styled steel reusable ecological waterbottle

24bottlesclimaThey have to be beautiful to look at, as well as being light and safe; not to mention, they have to be environmentally and socially sustainable, of course.

For about ten years 1, either made of impact-resistant glass or stainless steel, or even safe plastic, as long as this is at least BPA-free 2, the half-liter and one-liter bottles, that we can daily put in our bags or rucksacks and fill each time the opportunity arises, have made up our minds to make our natural and indispensable need to drink less unsustainable3.

Reusable bottles declared goal is to get rid of the plastic mountain that we pour onto the planet at least a few million plastic bottles every year: the ones we use only once and then happily let go around the land and the sea4. . 

In North America and in the countries of Northern Europe, reusable bottles were noticed earlier than by us Italians (which, after all, is well known, are among the first consumers in the world, when it comes to disposable plastic bottles )5  but however we also have started to buy the reusable bottles and use them more and more often.

Thus, just like the e-bikes at their beginning ten years ago, a fashion that at first might have seemed a bit too snobbish became a consolidated trend; and also newspapers known as The WireCutter of the NYT, and others less not e6 ,have in recent years drawn up annual rankings and attempted to identify the best options available when we talk about reusable, "durable" or "non disposable" bottles.

The result is that in these rankings mostly North American products predominate.

But Europeans are not watching. And indeed, if we restrict the field to a continental perspective, we can point out the advantages and benefits of glass and steel bottles that do not disfigure with those being offered us from overseas and that are distributed, and in some cases also produced, by european companies.

In particular, in the following lines we discover the advantages and benefits of a stainless steel bottle designed and created in Italy, and, in a new article linked to this, of a German bottle that uses Italian borosilicate glass that resists even small shock.

The two protagonists are called 24Bottles and Soulbottles, and, for comparison, their USA benchmark is the Reflect and Insulated Reflect steel bottles proposed by Klean Kanteen.

So, let's start with 24Bottles and, then, we also tell about Soulbottles, with in future two words also about KleanKanteen, in an article related to this that you are about to scroll.

24Bottles, 7 advantages and benefits of an Italian style stainless steel bottle

Designed and designed in Italy and produced in China, but with all the guarantees required7, 24Bottles 18/8 stainless steel bottles have Europe and the rest of the world as their horizon.

24Bottles appears in fact in several continental classifications8 who compare these products, but are particularly known in Germany, where sites specialized in the dissemination of sustainability have analyzed, tested and, finally, widely advised them 9.

Light, but also safe, because they do not contaminate what we are drinking, easy to fill and wash, resistant to shocks and unexpected possible leaks of water or other liquids: the advantages of reusable stainless steel bottles must start from here to attract and convince more and more buyers.

And in these respects those of 24Bottles are doing well, as they tell us below their main practical advantages, environmental and social, which for convenience we summarized in 7:

# 1 you can use them every day at work or school to drink cool, but also hot (you can't do this with a plastic bottle), because the 24 Bottles are particularly light
# 2 such bottles does not threaten our health and our palate because the 24 Bottles do not contaminate and leave no aftertaste in the water & co.
# 3 last much longer, because they resist well to accidental bumps
# 4 their packaging is widely recyclable and the same steel bottle is the top of recyclability (especially in Italy)
# 5 guarantees and small care to be given to a 24Bottles do not take much time and are just a mouse or a smartphone
# 6 clearly indicate concrete commitments for environmental and social sustainability
# 7 so drinking from a 24Bottles costs less, on balance


7 advantages and benefits of a 24Bottles, in detail

#1 The 24Bottles bottles are particularly light, so you can use them every day at work or school to drink cool, but also hot (you can't do it with a plastic bottle)


Lightness is a fundamental requirement if you want to ritualize the habit of sustainable drinking during a day of work or study.

To make the advantage of weighing less tangible, the versions of the 24Bottles bottle are two: a super-lightweight that is called 24Bottles Urban and is designed not to act as a ballast in bags and backpacks for commuters and students; the other, 24Bottles Clima, is a little less light, but it is on the other hand capable, according to the manufacturer, of maintaining the temperature of water or other beverages up to 24 hours in a row. This is possible because Clima has a wall inside the bottle that prevents the liquid from being in contact with the external wall, so water & co cool or heat up much more slowly.


In the description he makes of it in German, and which we have translated,, a site specialized in making low-impact products known and sold, summarizes as follows:

"A big advantage of the 24Bottles Urban series is being very light - even compared to other stainless steel bottles, which are not particularly heavy, however.
A 0.5 liter Urban 24 bottle bottle weighs 100 grams (103 according to fitness exits), the 1 liter model reaches 140g.
For comparison: the Klean Kanteen Reflect bottle, a must in the USA, weighs in the 0.8 liter variant depending on the closure up to 250 gr. "

As for the Climate version of 24Bottles designed to keep your favorite beverage fresh or warm for a long time, another German online media, indicates that:

"In the practical test, we were positively surprised by both the processing and the care taken. It is very robust and the matt and velvety surface is of the highest quality. In our leak test, 24Bottles Clima convinces with its screw cap and is also resistant to carbonated water that doesn't come out. Thanks to the large 3.3 cm drinking opening, this bottle is easy to fill and clean.
In total, the Clima version contains 500 ml and weighs 277 g. For longer tours, greater capacity would not be bad, but for everyday life and sports, this stainless steel water bottle is ideal. "

#2 Stainless steel bottles like 24Bottles do not contaminate and leave no aftertaste in the water & co. (so they don't threaten our health and our palate)


From all the sources consulted to write these lines it emerges that both the 18/8 24Bottles stainless steel bottles and, as we will see, the Soulbottles in glass, succeed particularly well in the task of not conveying through the drinks substances potentially harmful for our health. Safe products, then.

The 24Bottles bottles are easy to fill (even with ice cubes)

o10) and they are easy to wash (so they won't produce bad tastes and bad smells). Provided you wash them regularly and dry them welle11,

like those made of glass, they know how to keep their characteristics for as long as possible so as not to contaminate drinks with after-taste or other.

The added benefit is that in this bottle there are no tastes and odors of the background to spoil the pleasure of healthy drinking, and this must apply as much to the body as to the cap, the most delicate part of the bottle system.

The opening of the neck of the bottle, the treatment of its surfaces and the way the cork is made are in fact decisive in order to fully enjoy a bottle during its use and its curing


Both the Urban version and the Clima version have a good opening (3.3 cm) which allows not only to fill and empty them quickly and to clean them well even inside, but also to comfortably add ice cubes to cool them.

A screw cap made of non-BPA plastic for Urban is made of metal instead of Clima: both close well, so they should not flood the bag or backpack, a guarantee against leaks that can always happen.

The 24 Urban Bottles are generally washed by hand, but being stainless steel products lacking the inner lining, they can also be washed in the dishwasher. The 24Bottles Clima instead wash themselves decidedly only by hand, so as not to damage the insulating wall inside the body of the bottle.

#3 24Bottles bottles resist well to accidental impacts (and so their useful life becomes longer)

Both the Urban and the Clima versions are made of stainless steel, therefore particularly able to withstand accidental falls, even if they are rather impactful, unlike glass bottles. Even the plastic bottles do not break, but end up in the belly of the fish, so we then make a nice fish soup with ... microplastics :(

#4 The packages of a 24 Bottles are widely recyclable and a steel bottle is the top of recyclability (especially in Italy)

24bottles01Both Urban and Climate are protected by an elegant recycled cardboard package13, which means separate collection of paper, if it was decided not to keep it.

The individual and collective benefits of the recyclability of a steel or glass bottle are that they can start to recover and then recycle the material at socially and environmentally acceptable costs, as well as economically sustainable: especially in Italy, which is among the first European countries14 pfor glass and steel recycling.

#5 The guarantees and small care to be given to a 24Bottles are just a mouse or a finger's reach

On the 24Bottles website, there is an area entirely dedicated to information, located at the bottom of the homepage.
In addition to the product warranty declaration, the bottles enjoy a series of small but useful attention: for how much in English, the FAQ section of the site on it is particularly rich in information.

#6 A 24Bottles bottle signals a concrete commitment to sustainability

A 24Bottles is in its own way full of signals that wants to talk about sustainability to those who use it and those who see it.
In this sense 24Bottles is a fine example of the manifestation of those things here on we are calling "signals" of a search for sustainability15.

We start with a nice -0,08 that stands proudly on each 24Bottles bottle: that number is not a code, but the declaration that every time you fill a 24Bottles you save 8 grams of CO2 to Gaia, alias do not enter 8 grams of CO2 in atmosphere. A nice example of product communication, chapeau!

The 24 Bottles are produced in China by a US-owned company, but as for example in the case of Fairphone216, lthe local factory has agreed to be controlled with respect to ISO standards: Quality Management System (ISO 9001), Environmental Management System (ISO 14001) and Occupational Health and Safety management system (OHSAS 18001).
In the words statement by 24Bottles: "We choose our partners very carefully and frequently visit the facilities ourselves. A continuous dialogue between parts is carried on to make sure work is done in conformity to industry’s high standards for quality and safety, fair labour, ethical business practices and environmental responsibility.A Code of Conduct is agreed between parts to ensure healthy, safe, equitable and responsibly-managed conditions with our suppliers. Social and environmental assessments are constantly conducted, as well as material and product safety testing. Other products by 24Bottles are made in Italy or within the EU."

It then continues with the declaration that each bottle produced compensates for the CO2 emissions it has caused, from the extraction of raw materials, to production, to packaging and to transport, through the planting of trees that in various parts of the world have brought, with the support of Treedom17, to create "a lush forest made of cacao, orange, coffee, avocado and mango trees among others. Oxygen is the name we gave to our lush forest.An ever growing woodland that helps us making the whole lifecycle of our stainless steel Urban and Clima Bottles entirely carbon neutral".

#7 The question of price: drinking like this costs less, on balance

24bottles urban bottle pe 18Ironically, there is a characteristic of every product with a low environmental and social impact that very often causes a great impact ... on an emotional extent: and it is not about how many Amazonian forest trees a bottle can save or how little CO2 emit.

This characteristic of a sustainable product is its price, which, once known, invariably poses the same question, even to the most conscious consumer: but is it not too high? And buying a steel bottle is no exception. Spending from 20 euros upwards for a simple steel bottle can really seem crazy to many. Only here the logic is not that of "Hey! Let's have the greatest deal of all times!"

Those who approach any sustainable product must first of all start to think: in the sustainable product universe there is no impulse purchase behaviour for disposable products. Which, indeed, cannot even enter the calculation.

Certainly, pleasing shapes, safety and good ergonomics of a steel bottle can do their part, but a healthy double check to see if it's worth it today for tomorrow, is the general rule.

That said, some accounts are soon made.

On the web packs of 24 bottles of natural water of 500 ml cost from 10 to 19 euros, and if we think we drink a bottle a day, a bottle costs on average, say, 50 cents a day.

On Amazon an Urban bottle costs from 20 to 25 euros, and depending on the price at which you buy it: this means that after drinking the equivalent of 40 or 50 bottles for 40 or 50 days, from the forty-first or fiftieth day on half a liter of water from your house tap will cost you a small fraction of those 40 cents a day18 that, according to Censis figures, is the amount an Italian family of three must pay for safe drinking water at home.

Maybe it's better to start thinking about it seriously: climate change don't stop.


Notes and sources (from the current italian version)

1  The steel bottles designed to replace the 330 ml, 500 ml or one liter plastic bottles in not just sports use, made their initial appearance a decade ago. Since then a flourishing industry has been born, as can be seen also from the reports dedicated to the (optimistic) forecasts of growth from now to the next 5 years e
On why to choose steel, then, see (our translation): "Stainless steel is robust, free of pollutants and a stainless metal. Furthermore, a coating like aluminum is not necessary because stainless steel is safe as a result, shocks have no role compared to aluminum containers: stainless steel beverage bottles are tasteless, 100% recyclable and are often used for bottles or thermos bottles. with nickel allergy should take a closer look and study the exact composition of the substances ".| back to text

2  BPA is a component of the plastic that disposable bottles are made of; it has been much discussed and examined for years for the alleged damages it would cause, see for example  | back to text

3  The daily water requirement for an individual is and also | back to text

4  Look what Forbes writes, a well-known Bolshevik magazine .. | back to text

 and | back to text

6 As an example, see, and
On how an apparently snobbish fashion then becomes a consolidated trend: e | back to text

7 Where are your bottles made? | back to text

8 e | torna al testo

9 e | back to text

10 As reported by the nice review of fuoridifitness. it on | back to text

11 As reported by the same 24Bottles producer on his website: and as he teaches for those unfamiliar with German there is the Google translator, , ma anche | back to text

12 These are points clearly highlighted by the review in german on 24Bottles Clima, on | back to text

13. Packaging and maintenance: a further contribution to deepen is on | back to text

14. Also see “L'Italia in 10 selfie” (Italy in ten selfies) | back to text

15. The text is at link | back to text

16.  Italian native version of the article is on,   | back to text

17. and on Carbon Neutrality 24Bottles supported byTreedom, | back to text

18. | back to text

e-mail & MadeinGaia
Author: Paolo Falcone | EditingEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Thanks for following the thread of words and images of MadeinGaia until the end of this story! was born from an idea by Paolo Falcone.

Work organization analyst and marketing operation manager, Paolo is editor of Madeingaia and coordinates its contents, takes care of the collection and classification of sources, interviews and, when possible, provides personal and subjective impressions on sustainable products.

In particular, in some cases the products with low social and environmental impact of which we write are also personally tested.

The images on the site are partly purchased from specialized sites and partly made by MadeinGaia.

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